Aspall apple juice gets UK roll-out

29 October, 2010

Niche cider firm Aspall has launched a bottled 100% Pressed English Apple Juice following a successful trial in 100 supermarkets in south east England earlier this year.

The juice, a blend of sweet English Cox and sharp English Bramley apples, is being launched nationally with listings in Waitrose, east of England Co-op and Ocado, and has an rrp of £1.89 for a 1-litre bottle.

The juice offers an alternative to the plethora of imported products, said Aspall commercial director Geoff Bradman.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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