Price-mark push for NestlÚ brands

29 October, 2010

NestlÚ has launched price-marked packs of its Toffee Crisp, Aero Peppermint, Aero Bubbles, Kit Kat milk four-finger, Kit Kat Chunky and Yorkie bars.

Priced 45p, they are all available while stocks last from wholesalers and cash and carries.

NestlÚ said a HIM promotions and price study found 40% of convenience shoppers would be encouraged to buy a price-marked pack over a non-price-marked pack.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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