International rugby deals for Guinness

01 November, 2010

Guinness has signed partnerships deal with the English, Scottish and Welsh rugby unions to extend is sponsorship of the sport into the international arena.

Guinness is already the sponsor of the Premiership domestic competition in England.

A new rugby campaign will feature England captain Lewis Moody, Lee Byrne of Wales and Scotland’s Sean Lamont.

They will appear in online video diaries and on in-store POS.

The three-year deals include signage, pouring rights, tickets and hospitality at each union’s home fixtures.

Marketing director John Roscoe said: “These new partnerships give us our largest-ever presence in rugby and demonstrate our long-term commitment to the sport.”




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter