New formats for Crabbie's

05 November, 2010

Halewood International has launched a new 70cl bottle and 33cl multipack for its Crabbie’s Alcoholic Beer brand exclusively for the off-trade.

A spokeswoman claimed the 70cl bottle provides consumers with a sharing size bottle packaged in a “convenient fridge-friendly screw top format”, which allows the product to be kept in the fridge.

The 33cl multipacks are available as a four pack (rrp £5) and a six or eight pack of 50cl bottles retailing at £11.94 and £15.92 respectively.

Brand manager Al Cross said: “The new pack formats allows us to reach a much wider and more diversified audience, the sharing bottle is designed to be kept in the fridge at home.

"The multipack cases allows consumers to easily cater for social occasions such as Christmas parties.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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