Carlsberg warns of rising beer prices

10 November, 2010

Carlsberg is warning of price increases in most of its international markets because of a rise in its own costs.

The brewer admits it has underestimated the effects of an increase in raw materials, partly driven by a poor grain harvest in Russia which has pushed up barley prices.

Chief executive Jørgen Buhl Rasmussen told the Financial Times: “We are facing higher input costs than previously expected and this will require price increases across most of our markets.”

In this week’s OLN Beer Report, Carlsberg emerges as the off-trade’s fourth best selling beer, with sales up 13% in the year to October 2.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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