Carlsberg warns of rising beer prices

10 November, 2010

Carlsberg is warning of price increases in most of its international markets because of a rise in its own costs.

The brewer admits it has underestimated the effects of an increase in raw materials, partly driven by a poor grain harvest in Russia which has pushed up barley prices.

Chief executive Jørgen Buhl Rasmussen told the Financial Times: “We are facing higher input costs than previously expected and this will require price increases across most of our markets.”

In this week’s OLN Beer Report, Carlsberg emerges as the off-trade’s fourth best selling beer, with sales up 13% in the year to October 2.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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