Stoli ads to build on UK presence

12 November, 2010

An ad campaign for Stolichnaya vodka, featuring Hollywood actress Julia Stiles, has transferred from the US to the UK.

The campaign poses the question: Would You Have a Drink With You? and will run in cinemas and in the press.

The ads feature Stiles – best known for her role in the Bourne series of films – having a drink with a more glamorous but less friendly version of herself.

Andrey Skurikhin, partner at brand owner SPI Group, said: “The UK is a critical market for Stolichnaya, second only to the US in terms of volume.

“This campaign supports our plans to build awareness in this market.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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