Chivas Regal and Lacroix join forces

12 November, 2010

A limited edition Christian Lacroix design for Chivas Regal 18 Year Old has been released by Pernod Ricard UK.

Only 3,000 bottles have been produced.

The release follows on from a 2009 collaboration on a 12 Year Old magnum between the fashion house and the whisky brand.

Global brand director James Slack said: “Christian Lacroix has produced a design that perfectly combines the luxury of haute couture and the craftsmanship of luxury Scotch whisky.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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