Chivas Regal and Lacroix join forces

12 November, 2010

A limited edition Christian Lacroix design for Chivas Regal 18 Year Old has been released by Pernod Ricard UK.

Only 3,000 bottles have been produced.

The release follows on from a 2009 collaboration on a 12 Year Old magnum between the fashion house and the whisky brand.

Global brand director James Slack said: “Christian Lacroix has produced a design that perfectly combines the luxury of haute couture and the craftsmanship of luxury Scotch whisky.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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