National push for Kettle Ridge Crisps

12 November, 2010

The Ridge Crisps launched by Kettle Chips last month are being given an advertising push that will run nationally until the end of November.

The ads – which are aimed at 25 to 40-year-olds and position the snack as “ridged for extra wallop” – will appear in supplements for the Sunday Times and the Sun, in addition to retailer magazines and publications including Heat, Hello! and Grazia.

Kettle Ridge Crisps have been

aunched in four flavours – flamed steak, cheese & onion, spicy chilli and salt & malt vinegar – and have an rrp of £1.59 for a 150g bag.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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