Corona strengthens tennis ties

15 November, 2010

Corona is set to be an official event partner at the Barclays ATP World Tour Finals at The 02 next week.

Corona is set to be an official event partner at the Barclays ATP World Tour Finals at The 02 next week.

The deal is part of Corona’s five year partnership with the men’s professional tennis circuit.

The beer brand will receive on-court branding alongside some of the world’s top players like Andy Murray, Rafael Nadal and Roger Federer in the year-end tournament from November 21 to 28.

Corona will be the exclusive beer at the event, which is in addition to being an event partner for the 2010 AEGON Championships at The Queen’s Club, London, and the 2010 AEGON International in Eastbourne.

Angel Garcia Gomez, head of Corona in the UK, said: “The ATP World Tour is a natural fit for Corona, as it appeals to both male and female audiences and has a global presence.

“In the UK we are very proud to be venturing into world tennis through the prestigious ATP World Tour.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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