Watchdog rules in favour of Estrella

26 November, 2010

A cinema ad for Estrella Damm beer has been given the all clear from the Advertising Standards Authority following complaints that it linked alcohol to sexual success.

The ad for the beer, which is distributed and marketed by Wells & Young’s, showed a man getting off a boat at an island, meeting two women and the three travelling around together.

Text on the screen next to a bottle of Estrella said: “Good times never end if there’s something to remind you of them.”?The ASA said alcohol was not used in the ad as a “seductive instrument”.

“We considered that viewers would interpret the message of the ad in terms of an association of the Estrella brand with a pleasant and memorable holiday atmosphere,” it said.

“We therefore concluded that the ad was not irresponsible.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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