Seasonal sampling drive for Iron Press

26 November, 2010

Halewood International is supporting its Iron Press range of soft drinks for men with a pre-Christmas sampling drive and social media campaign.

The push will aim to promote the product as a positive choice for men during an evening in with friends.

The campaign is a response to a survey of 2,000 men which showed that 42% would rather stay at home than face an evening at a friend’s house sipping cola or lemonade.

Head of innovation Richard Clark said: “By making soft drinks more accessible for men though taste and presentation, the usual monotony associated with them will be removed.”?Iron Press is available in apple and lemon flavours with a 50cl bottle selling for a recommended £1.89.




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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