Halewood takes up peak TV ad slots
Published:  26 November, 2010

Halewood International is to advertise its Lambrini and Crabbie’s brands on TV in the pre-Christmas period.

The Lambrini campaign will launch across ITV and Channel 4 regions, with national multi-channel coverage including Sky1, E4 and Living.

The ad will appear around peak time shows including Coronation Street, I’m a Celebrity Get Me Out of Here, Celebrity Juice and Come Dine With Me.

Crabbie’s will be advertised nationally on ITV, Channel 4, Five and multi-channels including Sky1, Dave and ITV2.

Marketing director Graham Oak said: “Halewood International is placing considerable investment behind both brands during the key Christmas period to support our retail customers and recruit new consumers to the brands.

“The TV campaigns will both be supported by consumer PR and social media activity.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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