WKD offers drinkers the ultimate prize

26 November, 2010

RTD brand WKD is offering consumers the chance to win whatever they want – as long as brand owner Beverage Brands likes the idea.

The Christmas competition will appear on over 500,000 multipacks to drive consumers to a Facebook page to make their claims.

The winners will be those who submit the most original ideas.

The brand is also seeking business-related Christmas present requests from retailers at wkd.co.uk/trade.

“While it’s important to build sales for retailers through consumer offers, we also want to reward stockists and involve them,” said marketing director Debs Carter.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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