Macallan breaks auction record

26 November, 2010

A bottle of Macallan has broken the world record for a whisky sold at auction.

The bottle of Macallan 64 Year Old in a one-off Lalique decanter sold for US$460,000 (£288,000) at a charity auction at Sotheby’s in New York.

Proceeds go to a charity providing safe drinking water for people in developing countries.

In all, a world fundraising tour by the bottle since April has raised £605,000 – enough to help change the lives of more than 30,000 people.

David Cox for Macallan, said: “We have had a phenomenal response. We are absolutely thrilled with the result.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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