Halewood takes up peak TV ad slots

26 November, 2010

Halewood International is to advertise its Lambrini and Crabbie’s brands on TV in the pre-Christmas period.

The Lambrini campaign will launch across ITV and Channel 4 regions, with national multi-channel coverage including Sky1, E4 and Living.

The ad will appear around peak time shows including Coronation Street, I’m a Celebrity Get Me Out of Here, Celebrity Juice and Come Dine With Me.

Crabbie’s will be advertised nationally on ITV, Channel 4, Five and multi-channels including Sky1, Dave and ITV2.

Marketing director Graham Oak said: “Halewood International is placing considerable investment behind both brands during the key Christmas period to support our retail customers and recruit new consumers to the brands.

“The TV campaigns will both be supported by consumer PR and social media activity.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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