WKD offers drinkers the ultimate prize

26 November, 2010

RTD brand WKD is offering consumers the chance to win whatever they want – as long as brand owner Beverage Brands likes the idea.

The Christmas competition will appear on over 500,000 multipacks to drive consumers to a Facebook page to make their claims.

The winners will be those who submit the most original ideas.

The brand is also seeking business-related Christmas present requests from retailers at wkd.co.uk/trade.

“While it’s important to build sales for retailers through consumer offers, we also want to reward stockists and involve them,” said marketing director Debs Carter.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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