Global campaign for Havana Club rum

25 November, 2010

Havana Club rum is being supported with a new global campaign emphasising its Cuban roots.

The Nothing Compares to Havana campaign will feature print, billboard, radio and cinema advertising, as well as online activity and PR support.

Pernod Ricard UK said the campaign features a series of snapshots of life in the Cuban capital, reflecting the city’s “humanity, spontaneity and creativity”.

The advertising was previewed at this year’s Notting Hill carnival and will reach 63% of 25 to 34-year-old males in the UK, the company added. The cinema campaign will take in both art house and mainstream venues and focus on The Social Network.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter