Global campaign for Havana Club rum

25 November, 2010

Havana Club rum is being supported with a new global campaign emphasising its Cuban roots.

The Nothing Compares to Havana campaign will feature print, billboard, radio and cinema advertising, as well as online activity and PR support.

Pernod Ricard UK said the campaign features a series of snapshots of life in the Cuban capital, reflecting the city’s “humanity, spontaneity and creativity”.

The advertising was previewed at this year’s Notting Hill carnival and will reach 63% of 25 to 34-year-old males in the UK, the company added. The cinema campaign will take in both art house and mainstream venues and focus on The Social Network.




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter