Switch to Sodastream 'would help environment'

30 November, 2010

Plastic bottles used by the soft drinks industry are creating unnecessary environmental problems, according to a report commissioned by Sodastream.

The study, carried out by Lancaster Environment Centre, calculates that PET packaging could be reduced by 84% if consumers made their fizzy drinks from concentrate at home.

Each plastic Sodastream bottle replaces nearly 10 regular bottles, the study said. Switching to Sodastream would cut greenhouse gases by 600 tonnes and water use by 66 billion litres a year, it claimed.

Sodastream marketing director Fiona Hope said: “Packaging prevention, reuse and recycling are vital if we are to create a zero-waste economy.”

But plastic bottle producer APPE dismissed the report’s conclusions as “neither credible or realistic” and based on flawed data.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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