Oddbins is preparing to trial a small store format under the name Oddies, according to reports.
The reports suggest that the trial stores would appear on eight company-owned sites that were not currently being used.
Shops will have a product range of around 450 against 1,000 in larger stores, including cheaper wines and local beers.
Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.
Is blended Scotch overshadowed by single malt in retailers?
