Local beers bring off-trade success to Marston's

03 December, 2010

Marstonís says increased sales of its local ale brands in supermarkets have helped grow volumes and profits in a challenging beer market.

Sales of Marstonís-brewed beer, including Pedigree, Hobgoblin and Brakspear, were up 4.5% to £106.1 million in the year to October 2.

Marstonís has around 60 beers in its portfolio and local brands performed strongly in supermarkets. Star performers in the multiple grocers included Ringwood (up 16%); Wychwood (up 5%) and Jennings (up 13%). This new off-trade focus did result in a small dip in beer margins, the company admitted.

In its report it added: ďIn the take-home market we have successfully built on our strong 2009 performance, with premium ales up 11%.

ďTake-home volumes now account for 44% of our external ale sales volume. We have achieved strong premium ale performance across the brand range, with Marstonís up 9%, Hobgoblin up 18%, Jennings up 53% and Ringwood up 187%.Ē




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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