Chang redesign reinforces Thai heritage

10 December, 2010

Chang has undergone a packaging revamp to reinforce the brand’s Thai credentials.

Bottles are now lightweight and the outers for the 24- and six-packs have also changed to make them “more visually powerful and dynamic”, according to a spokeswoman.

“The packaging not only communicates the brand heritage, but also makes it more visually impactful and also communicates our brand assets to the consumer on shelf,” she added.

The lager, owned by Thai Beverage, has also extended its sponsorship deal with Everton Football Club. The extension takes the partnership up to 2014 and is the longest-running current shirt sponsorship deal in the Premier League.




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