Chang redesign reinforces Thai heritage

10 December, 2010

Chang has undergone a packaging revamp to reinforce the brand’s Thai credentials.

Bottles are now lightweight and the outers for the 24- and six-packs have also changed to make them “more visually powerful and dynamic”, according to a spokeswoman.

“The packaging not only communicates the brand heritage, but also makes it more visually impactful and also communicates our brand assets to the consumer on shelf,” she added.

The lager, owned by Thai Beverage, has also extended its sponsorship deal with Everton Football Club. The extension takes the partnership up to 2014 and is the longest-running current shirt sponsorship deal in the Premier League.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter