Oddbins move to champion locals

10 December, 2010

Oddbins is encouraging managers to source bottled beers from local brewers.

The move is a response to an 18% value increase in beer sales in its stores.

Breweries involved in the programme include Durham, Hook Norton, Vale, Compass, Westerham, Hopdaemon, Loddon’s and Dark Star.

A competition will be held with one beer being chosen for a national listing.

Buying director Richard Verney said: “Store managers will buy directly from their local breweries, looking for the highest quality craft beers available in their area.”?Managing director Simon Baile added: “Brewers will be invited to showcase their beers to customers at tasting events in the stores, a change from our regular wine tasting programme, giving customers the chance to sample the beer and meet the brewers.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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