Ukrainian vodka hits UK’s shores

10 December, 2010

New drinks importer Imperial Ideals has launched a Ukrainian vodka.

Holodny Yar vodka comes in three tiers – standard, premium and lux – and the standard and premium versions, priced £12-£14 and £16-£18 respectively, have been released in the UK this month, targeting independent retailers, restaurants and bars.

The brand will be backed by a blogging website, holodnyvodka.co.uk, and is set to sign a deal to run a PR campaign imminently.

“It is Smirnoff prices but it is much smoother,” said Matt Ford, who is handling sales and distribution for Imperial Ideals.

The lux version is to launch next year, priced around £24-£26. ?There are also flavoured vodkas such as chilli and honey in the portfolio.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter