Nestlé develops new taste for Aero

10 December, 2010

Nestlé Confectionery is launching an orange flavour of its 125g Aero blocks in January.

It will be available in £1 price-marked and unmarked formats.

Nestlé claims that sales of the existing peppermint and milk chocolate blocks have increased by 70%, with 22 million units sold in the year to November 6.

Graham Walker, Nestlé UK trade communications manager, said: “Sales of our Aero blocks are flying off the shelves, especially the £1 price-marked packs.

“Rounded price points and price-marked packs appeal to value-conscious consumers.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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