CCE offers free drinks to drivers
Published:  10 December, 2010

CCE has linked up with the Department for Transport for a campaign to give soft drinks away this Christmas.

The Coke and Schweppes distributor is offering a BOGOF deal for designated drivers in 8,000 on-trade outlets.

Trading director Dave McNulty said: “Our aim is to work with even more of our customers to reach consumers with the designated driver message.

“It’s important to reward those who take their road safety responsibilities seriously without compromising the fun they can have at Christmas.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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