CCE offers free drinks to drivers
Published:  10 December, 2010

CCE has linked up with the Department for Transport for a campaign to give soft drinks away this Christmas.

The Coke and Schweppes distributor is offering a BOGOF deal for designated drivers in 8,000 on-trade outlets.

Trading director Dave McNulty said: “Our aim is to work with even more of our customers to reach consumers with the designated driver message.

“It’s important to reward those who take their road safety responsibilities seriously without compromising the fun they can have at Christmas.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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