Blavod to launch Cockspur substitute

10 December, 2010

Blavod Wines & Spirits is planning to launch its own rum in the new year.

The brand will replace Cockspur, the UK agency which it lost to Whyte & Mackay in September.

Blavod said in a trading statement on the six months to September 30 that Cockspur volumes and margins “fell away sharply” after the switch was announced, resulting in “a much-reduced contribution, even after compensation” was received.

The trading statement continued: “Longer-term we will build upon our experience in the dynamic rum segment, in which we more than doubled Cockspur sales over three years, by introducing our own brand of rum in the new year, and we plan to add a small number of additional brands to the portfolio”.

The listed company made a loss of £12,000 for the period, against a profit of £45,0000 the previous year.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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