CCE offers free drinks to drivers

10 December, 2010

CCE has linked up with the Department for Transport for a campaign to give soft drinks away this Christmas.

The Coke and Schweppes distributor is offering a BOGOF deal for designated drivers in 8,000 on-trade outlets.

Trading director Dave McNulty said: “Our aim is to work with even more of our customers to reach consumers with the designated driver message.

“It’s important to reward those who take their road safety responsibilities seriously without compromising the fun they can have at Christmas.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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