CCE offers free drinks to drivers

10 December, 2010

CCE has linked up with the Department for Transport for a campaign to give soft drinks away this Christmas.

The Coke and Schweppes distributor is offering a BOGOF deal for designated drivers in 8,000 on-trade outlets.

Trading director Dave McNulty said: “Our aim is to work with even more of our customers to reach consumers with the designated driver message.

“It’s important to reward those who take their road safety responsibilities seriously without compromising the fun they can have at Christmas.”




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