Cadbury updates its chocolate favourites

10 December, 2010

Cadbury has redesigned the packaging for its Starbar and Picnic brands.

The company said the pack for Starbar was inspired by 1980s nostalgia and retro gaming machines.

Picnic has a redrawn logo typeface and a more modern feel.

Trade communications manager Susan Nash said: “We wanted to give them a refresh and make sure they were still relevant to consumers.

“Updating old favourites is always a challenge, but we’re really pleased with the results.

“Retailers should ensure they make the most of sales opportunities and stock the new look bars as they will be sure to grab consumers’ attention in-store.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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