'Online wine too expensive' Ė survey

14 December, 2010

Potential online wine shoppers are put off because they think itís too expensive and donít want to pay for delivery, a You Gov survey for the Wine & Spirit Trade Association has shown.

The poll showed that 14% of British adults buy wine online, but a third say they would consider doing so in future.

Half of those buying wine online do so less than four times a year.

Of those who donít, a quarter say itís because wine is too expensive online, a fifth donít want to pay for delivery, and 14 % donít want to wait in for deliveries to arrive.

WSTA chief executive Jeremy Beadles said: ďThese figures show there is clearly scope for growth in online wine sales.Ē




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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