'Online wine too expensive' Ė survey

14 December, 2010

Potential online wine shoppers are put off because they think itís too expensive and donít want to pay for delivery, a You Gov survey for the Wine & Spirit Trade Association has shown.

The poll showed that 14% of British adults buy wine online, but a third say they would consider doing so in future.

Half of those buying wine online do so less than four times a year.

Of those who donít, a quarter say itís because wine is too expensive online, a fifth donít want to pay for delivery, and 14 % donít want to wait in for deliveries to arrive.

WSTA chief executive Jeremy Beadles said: ďThese figures show there is clearly scope for growth in online wine sales.Ē




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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