'Online wine too expensive' – survey

14 December, 2010

Potential online wine shoppers are put off because they think it’s too expensive and don’t want to pay for delivery, a You Gov survey for the Wine & Spirit Trade Association has shown.

The poll showed that 14% of British adults buy wine online, but a third say they would consider doing so in future.

Half of those buying wine online do so less than four times a year.

Of those who don’t, a quarter say it’s because wine is too expensive online, a fifth don’t want to pay for delivery, and 14 % don’t want to wait in for deliveries to arrive.

WSTA chief executive Jeremy Beadles said: “These figures show there is clearly scope for growth in online wine sales.”




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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