Big sales increase for Champagne and RTDs

16 December, 2010

RTDs and Champagne are the strongest off-trade performers, according to the latest research from the Wine & Spirit Trade Association.

The organisationís latest Quarterly Market Report says RTDs - the category which includes brands such as WKD and Smirnoff Ice - are up 11% in value terms, with Champagne up 9% and sparkling wine up 8%.

Spirits also performed well, with a 7% increase. Wine sales were up 2.7% in the take-home sector, and 3.5% in the on-trade. The average price of a bottle now stands at £4.47.

There was a 28% increase in sales of wines priced between £6.01 and £7.

The report draws on data from Nielsen, CGA Strategy and IWSR with analysis by Tim Wilson, author of the Wilson Drinks Report.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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