Big sales increase for Champagne and RTDs

16 December, 2010

RTDs and Champagne are the strongest off-trade performers, according to the latest research from the Wine & Spirit Trade Association.

The organisation’s latest Quarterly Market Report says RTDs - the category which includes brands such as WKD and Smirnoff Ice - are up 11% in value terms, with Champagne up 9% and sparkling wine up 8%.

Spirits also performed well, with a 7% increase. Wine sales were up 2.7% in the take-home sector, and 3.5% in the on-trade. The average price of a bottle now stands at £4.47.

There was a 28% increase in sales of wines priced between £6.01 and £7.

The report draws on data from Nielsen, CGA Strategy and IWSR with analysis by Tim Wilson, author of the Wilson Drinks Report.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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