'Shops can sell-through old Vodkat stock' – ICB

16 December, 2010

Retailers are being assured by Intercontinental Brands that they will still be able to sell old stocks of its Vodkat after the end of January.

An earlier statement from the company appeared to suggest that January 31 would be a cut-off date for selling-through stocks of the brand, which is being relaunched with a new name as part of the settlement of a legal dispute with Diageo.

Managing director John Mills said the firm would continue to supply Vodkat until the end of January, and that stocks of the new product would begin to be sold-in ahead of that date.

“There is no legal problem for retailers in selling current stocks of Vodkat if they still have bottles in February, next summer or this time next year,” Mills added.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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