'Shops can sell-through old Vodkat stock' – ICB

16 December, 2010

Retailers are being assured by Intercontinental Brands that they will still be able to sell old stocks of its Vodkat after the end of January.

An earlier statement from the company appeared to suggest that January 31 would be a cut-off date for selling-through stocks of the brand, which is being relaunched with a new name as part of the settlement of a legal dispute with Diageo.

Managing director John Mills said the firm would continue to supply Vodkat until the end of January, and that stocks of the new product would begin to be sold-in ahead of that date.

“There is no legal problem for retailers in selling current stocks of Vodkat if they still have bottles in February, next summer or this time next year,” Mills added.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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