New fizz for Hardys

16 December, 2010

Australian wine brand Hardys has announced the first release of Nottage Hill Sparkling Pinot Noir Chardonnay NV.

The Constellation Wines brand has been made by Hardys winemaker Paul Lapsley, using Chardonnay and Pinot Noir grapes from South Eastern Australia.

The company said the sparkler benefited from being bottle fermented, providing the wine with “complexity and character”.

Neil Anderson, European marketing controller Australia and New Zealand portfolio, said: “Equally good as an aperitif wine or with light and fresh dishes such as seafood, the new Nottage Hill Sparkling Pinot Noir Chardonnay is a fantastic fizz for the festive season.”

He said the brand’s profile will be raised through the Christmas trading period thanks to its sponsorship of Come Dine With Me. This will be supported by instore promotions, digital activity and consumer sampling.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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