Booker expands Euro Shopper range

07 January, 2011

Booker has added two soft drinks to its Euro Shopper brand.

Citrus and Summer Fruits juice drinks are price-marked at 55p for a 50cl bottle, which the cash and carry group said gives a 31% profit on resale based on a wholesale price of £3.89 for 12 bottles.

Steve Fox, retail sales director, said: “Having a low price for shoppers, these products will increase sales and grow the juice drink category for retailers.

“They are available in a small-case size, so retailers do not have to invest a lot of cash to try the product.”




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter