Booker expands Euro Shopper range

07 January, 2011

Booker has added two soft drinks to its Euro Shopper brand.

Citrus and Summer Fruits juice drinks are price-marked at 55p for a 50cl bottle, which the cash and carry group said gives a 31% profit on resale based on a wholesale price of £3.89 for 12 bottles.

Steve Fox, retail sales director, said: “Having a low price for shoppers, these products will increase sales and grow the juice drink category for retailers.

“They are available in a small-case size, so retailers do not have to invest a lot of cash to try the product.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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