First Cape expands into new pack formats

07 January, 2011

First Cape has launched a four-pack of 50cl bottles for its core range of red, white and rosé wines as well as its 5.5% abv Café Collection wines.

Steve Rosser, director of supplier Brand Phoenix, said it was the first step in a major drive by the company to come up with products to meet different consumer needs.

“Other FMCG categories deploy easy-to-purchase multipacks significantly better than the wine industry,” said Rosser, “and we see this as an enormous customer requirement.

“Given the surge of convenience retailing, we believe this is the primary pack style for the sector.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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