VXi range extends to include Ginga

07 January, 2011

Continental Wine & Food has added a vodka-based ginger and lemon-favoured RTD to its VXi brand.

The 5% abv VXi Ginga Mix will be available in 70cl bottles with an rrp of £2.29.

Marketing manager Vicky Lee said: “Ginger really is the taste of the moment and is creeping into an increasing number of alcoholic and soft drinks options, demonstrating a wide-ranging consumer appeal.

“Ginger is an all-seasons taste and we expect lots of interest all year round. Our brand promotion messages will reinforce this.”




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter