Halls Soothers ad returns to screens

07 January, 2011

Cadbury is running its first TV ad campaign for Halls Soothers since 2005.

The campaign sees the return to screens of its Kiss commercial as part of a £1 million marketing spend.

It runs for the next three weeks on ITV1, Channel 4 and Five.

The ad suggests consumers can “have their throat kissed” by Halls Soothers.

Trade communications manager Susan Nash said: “It is great that Halls Soothers will be back on our screens during the traditional winter cold and flu season.

“The campaign will raise awareness of the number-one selling brand at the time of year when medicated confectionery is most relevant, and help retailers to maximise sales.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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