Champagne-like beer hits shelves

07 January, 2011

Infinium is a new “Champagne-like” beer which has come from a two-year collaboration between Jim Koch, founder of US specialist brewer Samuel Adams, and Josef Schrädler, managing director of Germany’s Weihenstephan Brewery.

A statement from the breweries said the 10.3% abv beer would be available for a limited time only to “selected outlets for consumers prepared to pay vintage Champagne prices”. It claims to be the first of its kind to reach this high abv while adhering to the standards of the Reinheitsgebot. The price is estimated to be “well above the £15 mark” per 75cl cork-finished bottle, according to Gray Olliver of distributor Branded Drinks, which is exclusively importing the beer.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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