VXi range extends to include Ginga

07 January, 2011

Continental Wine & Food has added a vodka-based ginger and lemon-favoured RTD to its VXi brand.

The 5% abv VXi Ginga Mix will be available in 70cl bottles with an rrp of £2.29.

Marketing manager Vicky Lee said: “Ginger really is the taste of the moment and is creeping into an increasing number of alcoholic and soft drinks options, demonstrating a wide-ranging consumer appeal.

“Ginger is an all-seasons taste and we expect lots of interest all year round. Our brand promotion messages will reinforce this.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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