Booker expands Euro Shopper range

07 January, 2011

Booker has added two soft drinks to its Euro Shopper brand.

Citrus and Summer Fruits juice drinks are price-marked at 55p for a 50cl bottle, which the cash and carry group said gives a 31% profit on resale based on a wholesale price of £3.89 for 12 bottles.

Steve Fox, retail sales director, said: “Having a low price for shoppers, these products will increase sales and grow the juice drink category for retailers.

“They are available in a small-case size, so retailers do not have to invest a lot of cash to try the product.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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