Valentine's posters for WKD
Published:  10 January, 2011

Beverage Brands has produced a series of tongue-in-cheek in-store Valentine’s Day posters for WKD.

The posters offer humorous guidance to men on affairs of the heart such as “man should only go down on one knee to tie his shoelaces” and “any chocolates you buy her must be your favourites”.

Each one has a space to display prices.

Marketing director Debs Carter said: “This fun approach gives WKD the chance to make topical comment and generate a tactical sales opportunity for retailers.”

The posters are available from a POS hotline on 0800 917 3450.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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