Valentine's posters for WKD
Published:  10 January, 2011

Beverage Brands has produced a series of tongue-in-cheek in-store Valentine’s Day posters for WKD.

The posters offer humorous guidance to men on affairs of the heart such as “man should only go down on one knee to tie his shoelaces” and “any chocolates you buy her must be your favourites”.

Each one has a space to display prices.

Marketing director Debs Carter said: “This fun approach gives WKD the chance to make topical comment and generate a tactical sales opportunity for retailers.”

The posters are available from a POS hotline on 0800 917 3450.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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