Foster's to sponsor comedy awards

11 January, 2011

Foster’s is extending its sponsorship links with the world of comedy by backing the 2011 British Comedy Awards which take place on January 22.

The awards ceremony will be preceded by a nominations show on January 15 and a week of one-hour shows called Comics’ Choice to be broadcast on Channel 4.

The live awards programme will also be shown on Channel 4, and will be hosted by Jonathan Ross.

Mark Given, brands director at Heineken UK, said: “The sponsorship of these long-running awards brings an exciting new dimension to a portfolio of comedy support, which also encompasses the Foster’s Edinburgh Comedy Awards and more than 100 hours of new comedy programming on Channel 4."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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