Heineken expands in Africa

13 January, 2011

Heineken has strengthened its position in Africa with the purchase of five breweries in Nigeria.

The deal with the Sona Group gives the European company control of the Sona, IBBI, Benue, Life and Champion breweries.

Heineken has not disclosed the value of the deal, which will provide an additional capacity of 3.7 million hectolitres.

The breweries will continue to brew for Nigerian Breweries and Consolidated Breweries for the meantime, while continuing to own, brew and support the Goldberg, Williams Dark Ale and Malta Gold beers as well as various smaller regional brands.

Tom de Man, Heineken’s president for Africa and the Middle East, said: “Nigeria is one of the world’s most exciting beer markets and one of the most important countries for Heineken. This acquisition underlines our ongoing commitment to the country and will significantly strengthen our platform for future growth.”

Nigeria is the most populated country in Africa with 150 million people and boasts the continent’s second largest beer market.

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