Henry takes Wine Intelligence role

13 January, 2011

Former Wine Australia boss Paul Henry has become an associate director of research consultancy Wine Intelligence.

Henry left his job as general manager for market development at the Australian generic marketing body in December.

His main areas of focus for Wine Intelligence clients will be the Asia Pacific region and developing global brand strategies in wine.

Wine Intelligence chief executive Lulie Halstead said: “His experience and abilities are exactly what’s required to tackle some of the major strategic issues our clients are facing.”

Henry will be based in Australia and will continue to run his own Winehero marketing communications consultancy.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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