Guinness signs Six Nations deal

21 January, 2011

Guinness has signed a deal to be the official beer partner of rugby unionís RBS Six Nations.

The Diageo stout brand had partner deals with the English, Welsh and Scottish set-ups during last autumnís internationals, and is already the official beer of the Irish Rugby Football Union.

The Guinness Six Nations campaign will be fronted by Englandís Lewis Moody, Lee Byrne of Wales and Scotlandís Sean Lamont, and will include online video diaries and POS branding in stores and pubs.

Guinness marketing director John Roscoe said: ďThe new partnership gives us our largest ever presence in rugby with over 120 million TV audiences watching the Six Nations.Ē




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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