Valentine theme for Scottish ale ads

21 January, 2011

McEwan’s ale is launching a Valentine-themed TV ad in Scotland, continuing the tone established in commercials since October.

Once again the only word spoken in the ad is “aye”. It features a marriage proposal between a couple enjoying the beer in a bar.

A second new 10-second commercial has a football theme and will air around televised matches. The original 30-second ad will also feature throughout February.

The commercials will appear across STV, Channel 4 and Channel 5 in Scotland.

The advertising forms part of a wider marketing campaign in Scotland by Jygsaw Brands, responsible for the sales and marketing of the brand in the UK.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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