How can high street chains avoid the fates of First Quench and Unwins?

21 January, 2011

Steve Lewis, Majestic: “Specialise. Fashion your offering particularly for your local environment. What was wrong in many respects with First Quench was that it was too big and wasn’t unique enough.”??Laki Christoforou, Wine Rack: “You need to be a specialist in some field, you need to have something to draw the customer there. I don’t think it is easy for your typical off-licence now in the high street.” ?Martin Swaine, Rhythm & Booze: “Stay competitive while offering a more interesting range than the supermarkets and plenty of chill. Be prepared to think outside the box and go that extra mile with customer service. Stock as many local products as possible.”??Benoit Thouvenin, Spirited Wines: “You have to stay true to your values. What happened with First Quench is that they tried too hard to compete with the big supermarkets. What we need to do is still look like an independent, your corner shop where you like to shop because the advice is good, the staff are friendly and you can find things you can’t find in supermarkets.”??Eudes Morgan, Nicolas: “Quality, advice, service and innovation. The biggest concern remains the levels of rents.”?

Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter