More hail the cider Wassailing tradition

21 January, 2011

The National Association of Cider Makers has said Wassailing rituals, which take place this month in apple orchards across the West Country to ward off evil spirits and encourage the good ones, are becoming more popular among consumers.

Spokesman Simon Russell said: “The tradition of Wassailing is a wonderful part of our heritage. There is a growing interest in taking part.

“It is linked to the resurgence of cider and the wish to know more about where our food and drink is from.

“Apple grower and cider workers are not only upholding a countryside tradition but also adding interest to the modern success story of cider.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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