More hail the cider Wassailing tradition

21 January, 2011

The National Association of Cider Makers has said Wassailing rituals, which take place this month in apple orchards across the West Country to ward off evil spirits and encourage the good ones, are becoming more popular among consumers.

Spokesman Simon Russell said: “The tradition of Wassailing is a wonderful part of our heritage. There is a growing interest in taking part.

“It is linked to the resurgence of cider and the wish to know more about where our food and drink is from.

“Apple grower and cider workers are not only upholding a countryside tradition but also adding interest to the modern success story of cider.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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