Posters take WKD approach to love
Published:  21 January, 2011

Beverage Brands has produced a series of tongue-in-cheek in-store Valentine’s Day posters for WKD.

The posters offer humorous guidance to men on affairs of the heart, such as: “Man should only go down on one knee to tie his shoelaces” and “Any chocolates you buy her must be your favourites”.

Each one has a space to display prices.

“This fun approach gives WKD the chance to make topical comment and generate a tactical sales opportunity for retailers,” said marketing director Debs Carter.

The posters are available from a POS hotline on 0800 917 3450.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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