Relentless unleashes sugar-free variant

21 January, 2011

Coca Cola Enterprises has added a sugar-free style to its Relentless energy drink and has revamped the packaging for the whole range.

Relentless Libertus contains 20 calories per 50cl can and has the same caffeine, taurine and B vitamin levels as Relentless Origin.

The launch coincides with the introduction of sub-brand names and new-look packaging across the entire range. Relentless Juiced Tropical has been renamed Immortus and Juiced Berry is now named Devotion.

The Relentless brand is being backed by a 2011 marketing campaign that includes sponsorship links with music festivals, action sports and motor sports.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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