Tyrrells launches premium popcorn

21 January, 2011

Premium crisp brand Tyrrells has widened its product base with the launch of Proper Popcorn.

The product is available in Lightly Sea Salted, Sweet & Salty and Sour Cream & Jalapeño Chilli varieties, in 70g bags, with an rrp of £1.59.

“Most current popcorn brands are mass-marketed at a young audience, with a heavy focus on sugar and toffee coatings,” said marketing manager Cath White.

“What we’re trying to achieve in popcorn is similar to what we achieved in the crisp market eight years ago – the delivery of an altogether better-quality, more premium snacking experience.”?Tyrrells Proper Popcorn is popped in small batches, which the company said gives better quality.

Retailers ordering all three flavours will qualify for a free display unit.

The launch is the second in six months from Tyrrells and follows the introduction of Tyrrells Furrow crisps last autumn.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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